Hubby eSIM partners with five new B2B travel companies

Monday, March 24, 2025

Hubby eSIM, a leading provider of digital connectivity solutions for the global travel industry, has significantly expanded its network by securing partnerships with five new B2B travel companies.

This expansion aligns with the global trend of prioritizing reliable, affordable, and seamless internet connectivity during international travel, a necessity highlighted by government travel advisories from countries including the United Kingdom and the United States.

The newly announced Hubby partners include Nuco Travel Group, Londonist DMC, Route Trip USA, Further Travel, and Experience Plus.

Each partner brings a unique focus to their respective markets, ranging from specialized winter travel and student accommodation to tailored road trips and cycling adventures.

According to the UK government’s Foreign Travel Advice website, travelers increasingly rely on mobile connectivity to ensure safety, access emergency services, and stay informed about local conditions abroad. Recognizing this critical need, Hubby eSIM provides tailored, affordable, and easy-to-use internet connectivity across more than 200 countries and territories.

The company’s advanced eSIM technology is fully digital and can be installed quickly via a user-friendly app, accessible to travelers of all ages prior to departure.

Hubby’s eSIM solution offers numerous advantages over traditional mobile roaming, including significantly reduced costs—approximately 95% cheaper than conventional roaming charges.

Additionally, its eSIMs enable travelers to maintain their regular mobile numbers, an important benefit emphasized by governments like the U.S. Department of State, which advises travelers to keep their regular mobile numbers active during international trips for easy communication and emergency contacts.

The new B2B partnerships cater to distinct travel sectors:

• Nuco Travel Group, founded in 2012, is renowned as a UK leader in winter sports and student snow travel.
• Londonist DMC, an award-winning student accommodation agency, specializes in short- and long-term stays for international students in London, supporting educational exchange initiatives encouraged by organizations like the British Council.
• Route Trip USA specializes in tailor-made road trips across the United States and Canada, reflecting the increased demand for personalized North American travel experiences promoted by official U.S. tourism authorities like VisitTheUSA.com.
• Further Travel caters to event participants, gap year travelers, and volunteers, segments regularly highlighted by government youth travel programs as contributing positively to cultural exchange and international understanding.
• Experience Plus, operating from offices in Italy and the USA, offers cycling tours across Europe and Latin America, aligning with European Union sustainable tourism initiatives aimed at promoting low-carbon travel methods.

Hubby’s co-founder, Boris Bijlstra, emphasized the growing demand for convenient connectivity, pointing out that the eSIM market is projected to reach EUR 3.3 billion by 2025, according to European Commission digital market analyses.

“Internet access is no longer a luxury but a fundamental necessity,” Bijlstra stated, “Travelers today demand consistent connectivity that enhances their experiences. Our partnerships enable travel brands to provide affordable, reliable, and seamless eSIM solutions that address this crucial need.”

Hubby eSIM’s growth trajectory is reinforced by the trust and collaboration of prominent B2B travel brands.

As digital connectivity becomes integral to travel safety and convenience, government-backed travel information portals continue to emphasize reliable internet services as key to successful international travel experiences.